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July 09, 2015

"Undoing" environmental damage by buying new laces?

type: Crowd Funding, Donation, Project
by: Deniz Zehra Tavli

The shoe is one of the most environmentally damaging items we wear due the raw materials used and intensity of manufacturing processes. According to an MIT study, a typical shoe has a carbon footprint of 30 pounds of CO2. 25 billion shoes are sold in the world per year - the carbon footprint of the global shoe industry is close to that of the entire country of Italy!

So UNDO Labs created a product to "undo" the damage of the shoe industry. How do they achieve that? A shoe is meaningless without its laces. So why not buy a pair of undo laces? UNDO Labs offsets the carbon footprint of a pair of shoes by purchasing carbon offset credits from a wind energy, solar energy or reforestation project on the customer's behalf. They do this by going through 3rd party carbon offset vendors. If everyone in the world had an UNDO Lace for every shoe they owned, the carbon footprint of the entire shoe industry would be offset!

Help the creators of UNDO laces in reducing  the environmental damage on or planet through the shoe industry and be part of a smart project promoting sustainability and environmental responsability -  one shoe at a time.